Sophie Anderson, Author at Giant Voices

Are you a looking for your customers to purchase, sign up, download or join an email list? Do they find it time-consuming and redundant to write in all their contact information?

There is a new, simple way to submit a form on Facebook with lead ads.

A lead ad shows your ad to users. If they are interested, they will click your call to action and their personal information will automatically populate into an online form. It’s that easy.

With all the excitement and buzz around this new option on Facebook, here are five things to consider before you create your first lead ad.

5 Tips for Killer Lead Generation Results

#1 – Before You Begin, Write a Company Privacy Policy

In order to create a lead ad campaign, both Facebook and Google require that each company have their own privacy policy.

These policies simply let your customers know what type of data you’re collecting and what you’re doing with that data. Here are a few questions to ask yourself when brainstorming about your privacy policy:

How long will you be keeping your customer’s data?
Who will have access to this data?
What safeguards will you have in place to protect your customers?

The big takeaway here is protecting your customers AND your business. Check out this short, yet effective privacy policy page on our client’s site .

#2 – Create an Exciting Welcome Area

Just like any five-star restaurant, swanky hotel or even a nice waiting room at the doctor’s office, creating an effective lead ad that is visually stimulating is crucial to your lead generation opportunity.

Including a photo and clearly stating your offer leaves a lasting impression on your potential customers. Spark their excitement and you will have a successful ad.

#3 – Choose the Information You Request Wisely

Do you really need to know your customer’s date of birth or marital status for a downloadable guide on “Inbound Methodology?” Probably not.

Recognize the importance of asking the right questions. Sticking to two or three questions is perfect for a guide download. If you ask too many questions, your ideal customer may not perceive value in your offer and exit from the ad.

#4 – Create a Valuable Offer

The second to last item to focus on is creating value in the offer you’re giving away. Whether you need to survey customers, talk to them in-store, or watch their actions and reactions, it is important to understand what your customers value.

Create a win-win situation for your customer. Set a price that is transparent in what they are receiving but also maximizes your take. When a customer fills out your lead ad form, respond in real-time – ideally within in 24 hours to show you care about your customers and their business.

#5 – Don’t Forget to Download Your Audience

Once you have completed your first lead ad, you’ll want to start reaching out to your leads. Facebook requires that you download your audience to a .csv file.

If you do not use a marketing automation tool (like HubSpot) for your CRM, you have the option to download your leads through a .csv file manually.

To complete this process, go to the your company’s business page an click the tab at the top of the screen called “Publishing Tools.” Next, click “Forms Library” in the sidebar and then click “Download” to begin the download process.

An important part of a lead ad is timing. Be sure to get in contact with your leads within a 1-2 business days to ensure that your offer stays top-of-mind.

Meet the Giant Voices Digital Team

With these five tips, you’re well on your way to creating your first Facebook lead ad. If you’re looking for a little extra help in this area, the Giant Voices digital team can take your next social media advertising to the next level.

We have experience in digital advertising, SEO solutions, social media and more. A few of our digital offers include:

Website Development
Website Migration
Website Audit
SEO Report
Digital Advertising, and more

Schedule your free discovery meeting today (valued at $500).

According to a study conducted by Harvard Business Review, 79% of businesses use social media but only 12% feel they are doing so effectively.

When you consider the time and energy that goes into a social media strategy, it’s no wonder so many businesses feel this way. Integrating social media into your day-to-day operations can be daunting.

Is it necessary?

What should you post?

How often should you plan to post messages?

What sites are most applicable to your business?

These are a few of the questions that Giant Clients inquire about when we develop social media plans for their organizations.

6 Key Steps to Making Social Media Work for Your Business

1. Know Your Audience

Knowing your audience is critical. Take time to define your target demographic and persona, identify what social media channels they frequent, and learn their lingo. Curate content that speaks to their problems and passions.

2. Choose the Right Networks

Each social media channel has its own conventions and strengths, and people use them accordingly. Get to know the channels your audience uses.

LinkedIn, Instagram, X (Twitter), Facebook and Pinterest are a few of the standard social media sites that should be on your radar. People visit each network for different reasons and it’s important to distinguish the differences early on in your strategy.

For example, you probably wouldn’t post a business case study on coffee manufacturers to Pinterest, but it would be perfect for LinkedIn, which tends to be more professional. Present your content in its ideal context.

3. Post a Variety of Content

Give viewers new information. Post a variety of content… and don’t make it all about you.

Engage viewers with videos, photos, industry trends and even humor. Link to third-party content, both to reduce the time you spend on creating content for social media and to illustrate that you are there to solve problems and provide solutions, not simply to make sales.

Linking to relevant, reputable blogs and news sources in your industry also helps demonstrate your credibility.

4. Use Keywords

Weave keywords into all your social media content. Keywords should be used for your target audience first, search engines second. Clever or compelling phrasing will help your content stand out in a sea of tweets, statuses and search results.

For example, if you run an online shop specializing in small-batch-roasted coffee, one of your major search keywords might be “Guatemalan coffee.”

So you could write a blog post on some interesting aspect of Guatemalan coffee and promote it on your social media networks with a teaser and a (shortened) link to your website. Like this: “Here are four scientific reasons Guatemalan coffee is less bitter then other coffees. www.tinyurl.com/12345″

“Companies that tweet average 200% more leads than those that don’t” – Hubspot

5. Engage

Social media isn’t a soapbox – it’s a kitchen table. Ask your followers to share their questions, thoughts and expertise and respond to the comments they provide – positive or negative.

If you ignore a customer’s problem, they will look to someone else for a solution.

By engaging with your audience, you make your brand humanized and more likeable. Also, the more people who engage with your content, the more that search engines—and other people for that matter—pay attention.

6. Build a Social Media Strategy that Works

The results you get from social media are only as good as the work and strategy you put into it.

Ready to take your social media to the next level? Get in touch with our team.