In a world where competition is fierce and media outlets share content around the clock, proactive public relations is an essential business strategy. Public relations is about more than seeing …
At MozCon 2024, Giant Voices’ senior content strategest was blown away by the depth of the SEO world, but pleased by how many talks underscored the importance of knowing your audience.
We could talk about marketing trends all day long, diving into the rise of influencer marketing and AI-driven content creation or the importance of sustainable marketing and data-driven campaigns. While …
It’s that time of year! As we move into the new year, brands and businesses across the globe assess, analyze and revise their marketing strategies. To help you get a …
What if you could bring on an expert to help fill in critical leadership and skills gaps but at a fraction of the cost of hiring FTEs? This is exactly …
If the events of 2020 taught marketers one thing, it’s that we have to be prepared for anything. Companies ready to pivot at a moment’s notice bounced back from the …
COVID-19 has left a gaping impact on business, not just in how we conduct sales and marketing, but the processes behind our sales and marketing efforts. For the past several …
We don’t need to tell you that COVID-19 caused immediate and likely irreversible shifts in the business landscape. When we come through this—and we WILL come through this—business won’t look …
Marketers just read that headline and cringed. They’re giving us the evil eye through their screens, thinking: “What do you mean, MORE? We’re already doing EVERYTHING!” It’s true! Marketing covers a …
As a savvy business professional, surely you’ve asked yourself this question: “Can’t I just hire one person to do all my marketing?” You know, a magical unicorn of a human …