Want Sales-Marketing Alignment? Get Back to Basics.
How do you decide which sales and marketing channels to pursue? How do you make your brand memorable and well-positioned in the global marketplace? How do you create an experience …
Is It Sometimes #GoodToBeBad?
Direct to camera, face framed in shadow, British-actor Tom Hiddleston enunciates advice in a prep-school accent as sharp as his bespoke suit, “World domination starts with attention to detail.” The …
3 Deadly Strategic Marketing Planning Traps to Beware
Have you lived through this entrepreneur or nonprofit nightmare? You identify your target audience, ideal persona, brand voice and creative style. You identify your strategies for marketing with traditional and …
The Anatomy of an Ad Headline
Writing less is harder than writing more. At Giant Voices, we believe in creative driven by strategy. The most important metric for an ad, brochure, tweet or outrageous guerrilla stunt is …
How to Elevate Your Marketing from Good to Excellent
If you want GIANT results from your marketing efforts, “good” isn’t good enough. Make excellence your standard. Follow our five quick tips on how to elevate your marketing from good to excellent. …
Key Steps For a Successful Marketing Campaign
A quick online inquiry about elements of a successful marketing and communication campaign will net thousands of results. Insights, suggestions and answers abound at every swipe of your finger. Here’s …