In today’s business landscape, your website is an essential part of your digital strategy and your sales toolkit. When was the last time you updated your website? If it’s been a while since you’ve assessed your website, you may be missing out on opportunities to attract and convert your ideal customers.
Very few modern consumers walk into a business and expect a salesperson to convince them to purchase a product. They already know what they need. Retailing Today reported that 81% of shoppers conduct online research before making big purchases.
They’re checking Amazon, Google, Bing, Yahoo and more before setting foot in a store or calling a retailer. And with more and more people accessing the Internet from phones or tablets, it is critical for your website to be fast and mobile-friendly.
Websites built on older platforms or with outdated code can be instant turnoffs to today’s customers. What do you do when a page loads slowly or looks dated?
Chances are you navigate away and find another site that provides solutions to your needs quickly and efficiently. And don’t overlook the importance of a mobile optimized website.
In their simple guide to digital strategy, HubSpot explains that our mobile devices have become our:
- Communications hub
- Diary
- Entertainment portal
- Primary source of media consumption
- Wallet
- And gateway to real-time information
Developing a digital strategy that incorporates mobile functionality on your website will have a large impact on your customer experience. Mobile optimized websites also rank higher in search results, so making sure your site is mobile-friendly is imperative.
If you’re wondering how your current site performs on mobile devices, check out this mobile responsiveness testing tool. You’ll be able to see how your site looks in variety of sizes to better understand your customers’ experiences when they visit your site.
So, what can you do to improve mobile functionality on your website?
We suggest taking the first step and migrating your website to a modern, mobile responsive platform. Migration increases your search engine ranking and makes it easier to use on phones and tablets.
A GIANT Approach to Mobile Optimized Websites
We often work with Giant Clients to migrate websites to a modern, mobile responsive platform. We can migrate your site, as-is, to a modern, mobile responsive platform. That means the look and feel of your website will be maintained, but it will display beautifully on mobile.
Website migration projects begin with an assessment of the website’s purpose. What is the primary thing you want visitors to do when they reach your site? How can offering a mobile optimized website make it simple for them to complete that action? Oftentimes, our clients want website visitors to:
- Download valuable content
- Contact the company
- Browse and purchase products
Once we understand the website’s purpose within the business, we develop a strategy to help our clients achieve their goals through a successful migration.
If your website’s navigation, content or design need immediate updating in order to migrate, we can help there, too. Oftentimes, simply migrating addresses our clients’ immediate concerns, and additional tweaks and updates come later.
Migration Complete! What’s Next?
After your website has been migrated successfully and your mobile experience has been dramatically improved, you may want to consider more ways to improve your website’s performance.
Site design, navigation, load times, content, search engine optimization (SEO) and more all work together to craft a smooth and enjoyable mobile experience for your customers.
Simple, Clean Design
A simple, clean design will appeal to target audiences. Consumers have grown used to having information available at their fingertips, and a modern design can lead to increased traffic and performance.
Website migration doesn’t alter the look and feel of a site, but once a site is migrated, our clients often find that changes to the site’s architecture will improve functionality on both desktop and mobile platforms.
Additional website design elements to consider include:
- Strategically placed images and/or graphics
- A revised website color palate that complements your brand
- Smart, user friendly navigation that helps visitors move through a website
Your website’s purpose is to guide visitors toward an end-goal with strategic calls to action—this will generate strong, qualified leads.
Clear, Concise Content
The way people read and consume content is changing in tandem with our increased use of mobile devices. Long, wordy paragraphs aren’t easy to digest on small screens. That’s why it’s important to revisit web content that wasn’t written with mobile in mind.
It’s important to review your content regularly to ensure it accurately portrays your brand and values. Addressing readability and flow will improve user experience for both desktop and mobile. Your content is your digital voice—make sure it speaks for you.
Improved Functionality
In a thorough article about mobile optimization, Moz explains that because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users.
We’re used to instant access to information and the frustration that comes with waiting. We’ve all closed out of a site that loads too slowly—make sure this isn’t the case for your site.
If you’ve noticed that your pages seem to drag, you may want to consider your current mix of images, video, browser caching, etc. Our interactive Giants know what to look for, and can optimize elements that impact page load times.
Strong SEO
Lastly, we focus on improving SEO. If a site isn’t ranking well in search results, it could mean that current SEO efforts aren’t doing the trick anymore. Developing strategic keywords and using those words throughout your website is an important part of a website migration strategy.
The Giant digital team can develop keywords, page titles, meta descriptions and image alt text that work together and drive more visits to a site.
Website Migration Services from Giant Voices
The Giant Voices digital team has the talent and experience you need to improve your digital strategy with a mobile optimized website. We’ve successfully migrated many of our clients’ website to modern, mobile friendly platforms with excellent results.
Browse some of our recent website work:
Schedule a FREE Discovery Meeting today (valued at $500).