Southern Forest Products Association - Strategic Marketing Partnership

The Southern Forest Products Association (SFPA) represents Southern Pine products and services worldwide and manages a comprehensive product promotion program. Its mission is to advance the Southern Pine lumber industry, promote the use of member products in domestic and international markets, and facilitate the exchange of information and ideas.

As the SFPA’s strategic marketing partner, we conducted a Vision Sharing™ session to help the organization set ambitions for growth and success under a new executive director. We also provided strategic and creative support for the organization’s Forest Products and Machinery and Equipment EXPO, which was a resounding success in Nashville. The event generated significant revenue and inspired over 25 new SFPA membership registrations.