If you want GIANT results from your marketing efforts, “good” isn’t good enough. Make excellence your standard. Follow our five quick tips on how to elevate your marketing from good to excellent.
5 Quick Tips to Take Your Marketing to Another Level
1. Define excellence.
How will you measure the results of your campaign, classified ad or clever guerrilla tactic? How will you know you succeeded or failed? What would demonstrate runaway success?
2. Know the audience better than your spouse.
What keeps your ideal customer up at night? What makes her heart beat faster?
3. Be a creative decorator crab.
Always be looking, reading, asking, learning and absorbing. What ideas and innovations can you glean from other industries? What awesome thing did your competitor just do? How can you turn that on its head and make it better?
Interested in thought provoking topics? Check out Seth Godin’s blog.
According to a famous saying, “Originality is the art of concealing your sources.” This quote is, fittingly, attributed to several different people.
4. Go one more step.
There’s always something you can do to make it better. One more phone call you can make. One more hour of research. One more brain to tap or pair of eyeballs to look over the work. When you’ve gotten to “good enough,” keep going.
5. Check again.
No matter how pressing the deadline, you’ll never regret taking a moment to stop and look through the work—really look through it—one more time before hitting “send.”
Do you use a consistent case (sentence or title) in headlines? Is everything spelled correctly? How’s your grammar? You purchased usage rights for that photo, right?
Always check again.
