Lutsen Resort

Lutsen Resort on Lake Superior is the ultimate north shore getaway, but with increased competition, leadership wanted to focus on attracting new customers.

With insight on target market personas, we developed dynamic messaging that showcases the resort’s unique history and attracts new targets. We revitalized ad content with new messaging and a refreshed brand and logo. Lastly, we designed a beautiful, user-friendly website that entices visitors to book their stay.