Positioning for exponential growth.
ark data centers and Giant go back, almost all the way back to both companies’ foundings. What began as a marketing engagement prioritizing lead generation and digital marketing grew into a strategic partnership that allowed ark to grow its footprint from one market to seven and position it for acquisition by global investment firm, Carlyle. When ark was targeting nationwide growth in 2024, it trusted Giant to help execute its new strategic vision through a complete brand redesign.
For 10+ years before the rebrand, Giant provided marketing oversight, leadership and tactical support to elevate the company’s brand and position in the marketplace. Every email, presentation, sales pitch, advertisement and piece of web content played an important role in growing the company. We helped bring ark to life with a new, edgy brand capturing its unique position to help clients rise above the virtual flood of data that is transforming the business world.
align
Business Strategy
Public Relations
Communication STRATEGY
Sales + Marketing Alignment
Digital Strategy
Analytics
Media
Staff Augmentation
Fractional leadership
Competitive Analysis
kpi Development
Build
Graphic Design
Web Design + Development
SEO
Content Creation
Social Media
Key Message Development
Communicate
Training Facilitation
Leadership Development
Crisis Management
Editorial Calendars
ScriptWriting
Manifesto Creation
Mission/Vision/Values
Website Content
Analyze
CUSTOM DASHBOARDS
METRICS + REPORTING
Database Hygiene
CRM Management
Process Development
Website Analysis
Google Suite
// align //
Strategic Marketing Leadership
As the company grew, it needed a higher level of strategic marketing insight and leadership, so the Giant team embarked on a staff augmentation engagement allowing our teams to blend seamlessly. We assumed the role of Chief Marketing Officer to fill critical leadership gaps and melded our teams into a cohesive unit that worked together on content strategy, digital marketing, lead nurturing, community engagement, brand development and management and much more.
// build //
Elevated design
Competition in the technology sphere is fierce, and there is no shortage of data center providers in every market. Standing out is essential. ark’s rebrand was rooted in deep market research and an understanding of key target audiences built over the course of our partnership. We reimagined ark’s visuals, voice and positioning after conducting an exhaustive content and design audit.
// Communicate //
Consistent messaging
ark’s rebrand was no small feat, requiring clear, consistent messaging before, during and after the brand rollout. A comprehensive brand messaging guide ensured all ark team members understood every element of the new brand. With a clear brand story, defined core messaging and positioning statements, a refreshed writing style and new design elements, this guide was a critical tool for bringing the team together amid massive change.
// conclusion //
Positioned for growth
After completing the rebrand project and developing a new, eye-catching website, ark is strongly positioned for exponential growth in its desired geographic markets.
