The power of voice.
With over 40 years of experience, GPM is the original equipment manufacturer of the GPM-Eliminator™—the world’s toughest line of slurry and dewatering pumps. GPM is an industry leader in engineering and design for unique and complex pump systems and is renowned for its responsive, high-quality service and repair capabilities. GPM’s pumps, products and services are ideally suited for heavy industrial clients across various sectors, including mining, manufacturing, food processing, municipalities, water treatment and more.
For over a decade, Giant has served as GPM’s strategic marketing partner, playing a key role in shaping and continually refining its brand to authentically reflect the voice of its customers. This generational, family-owned and operated business, is one of Minnesota’s premier manufacturers supporting critical industries across our nation.
align
Business Strategy
Communication Strategy
Sales + Marketing Alignment
Digital Strategy
Analytics
Media
Build
Graphic Design
SEO
Content Creation
Social Media
Key Message Development
Communicate
Content Creation
Editorial Calendars
Website Content
Analyze
Custom Dashboards
Metrics + Reporting
Database Hygiene
CRM Management
Process Development
Website Analysis
// build //
Putting GPM’s Voice to Work
With its Made Tough brand—intentionally crafted to be bold and rugged—the GPM-Eliminator has developed a distinct personality of its own. It stands apart from the typical OEM tone and positioning, embodying more than just a line of pumps. The GPM-Eliminator is a hardworking chameleon, able to be specified for any demanding industrial environment.
// communicate //
Cohesive collateral
Through in-depth, technical white papers, case studies, interviews and business articles, we’ve helped equip GPM and its sales teams with numerous collateral pieces and website content addressing customer needs and concerns. GPM knows how to deliver the best product recommendations for the application at hand, and having customer materials to support and quickly address issues ensures strong distributor alignment, mutual trust and customer satisfaction.
// analyze //
Data-Informed Strategy
Our partnership with GPM is driven by data, enabling us to evaluate campaigns and web performance to continuously refine our strategy, designs and content. By analyzing how GPM’s distributors and end-users engage with its digital resources and tracking usage patterns, we empower GPM to deliver impactful content that strengthens its market position and drives ongoing growth and success.
// conclusion //
Long-lasting Partnership
Giant’s relationship with GPM has been built on a foundation of trust. Both companies have transitioned and grown over the past decade. We prioritize clear communication and transparency with each other, and in return, we’re given the opportunity to continually learn and expand market reach for this critical manufacturer.
