From concept to clarity: commanding attention in a highly competitive industry.
ValorC3 Data Centers (formerly Tonaquint) has provided modern colocation, cloud and connectivity solutions tailored to mid-market enterprises since 2008. However, the widespread adoption of AI has reshaped the data center industry. Now more than ever, customers are demanding resilience, scalability and rapid time-to-market from trusted infrastructure providers with extensive growth capabilities—and after operating under the name Tonaquint for nearly twenty years, the company felt that it was time to level up.
In order to meet evolving infrastructure demands and help customers thrive in the age of AI, it needed to adopt a fresh, recognizable and non-localized brand to portray its growing, nationwide data center presence. The company called on Giant to help bring its vision to life, and we quickly put our vast industry knowledge and tactical abilities to work to introduce ValorC3 Data Centers, a brand that commands enterprise attention and reflects its position as a trusted, client-driven infrastructure provider.
align
Business Strategy
Public Relations
Communication Strategy
Sales + Marketing Alignment
Digital Strategy
Analytics
Media
Staff Augmentation
Fractional Leadership
Competitive Analysis
KPI Development
Build
Integrated Marketing
Buyer Journey + Persona Development
Lead Gen + Nurturing
SaaS Evaluation + Integration
Branding
Graphic Design
Website Design
SEO
Content Creation
Social Media
Key Message Development
Communicate
Stakeholder Engagement
Training
Crisis Management
Content Creation
Editorial Calendars
Scriptwriting
Mission, Vision, Values
Website Content
Communicate
KPI Mapping
Online/Offline Metrics + Reporting
Database Hygiene
CRM Management
Process Development
Website Analysis
Google Suite
Strategy-Fueled Branding
A strong, recognizable brand presence is key to strategic growth, especially in the heavily saturated data center landscape. Backed by extensive market research and a deep-rooted understanding of the IT infrastructure industry, every element of the ValorC3 rebrand—from the memorable name to the eye-catching teal and gray visuals—showcases strength, reliability and courage to solidify customer trust and position the company for strategic nationwide growth.
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Clear Messaging for a Noisy Market
The ValorC3 rebrand was a heavy lift, requiring an in-depth content and design audit in order to deliver clear, consistent messaging across sales and marketing channels. We refreshed the ValorC3 website, evaluated and updated existing collateral and, working closely with ValorC3’s internal team and its long-time public relations partner, JSA, developed a comprehensive yet digestible brand messaging guide to share the brand story, new design elements and well-defined core messaging and positioning statements, ensuring strong internal alignment throughout the entire rebrand process.
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Scaling for Success
As ValorC3 Data Centers continues to pursue strategic growth and expansion opportunities under its new brand, Giant will be there every step of the way, developing standout campaigns and collateral, supporting valuable conference and market event opportunities and crafting impactful content that gives ValorC3 the spotlight it deserves.
